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Even since the dawn of the internet age, the scope of digital marketing has consistently been rising. While this was not something a lot of people looked towards to get a professionally rewarding career, now countless people are running towards this domain. The reason is that while most other industries have a limited scope, digital marketing is virtually limitless. There will always be companies working online and there will always be a demand for marketing products in a sleek and attractive manner.
In India, the potential of digital marketing is rising very quickly. As countless companies are coming up around the nation and international companies are entering the domestic market, the demand for professional digital marketing services is increasing immensely. Naturally, there is an increased demand for professionals who have a sound education in this field. So, there are also institutions that have begun offering the digital marketing course. However, the quality of teaching varies greatly from one institution to another.Read More
Among the leading institutions for digital marketing education is International Women Polytechnic. We have realized the importance of providing a great education in Digital Marketing to girls and women from around India and begun offering the digital marketing course for the same. The contents of the course have been created after careful consideration of the innumerable factors that have an impact on digital marketing.
At IWP, our focus is not on providing theoretical knowledge alone. Rather, we focus both on theory and practical application equally. This enables our students to take up great jobs right after they graduate. Let us tell you the major aspects of the business that ensure quality understanding and professional excellence:
The Theory : Digital marketing is a practical field that is concerned with providing results. It is also a very vast domain that has many factors involved. So, it is important to take each of these individually and then apply the acquired knowledge effectively in practical working situations. Only then will any student be able to understand the import of what they have been taught. So, IWP digital marketing students first begin by receiving a sound training in all the theoretical aspects of the industry. Since the domain of digital marketing is expanding regularly, the course also changes quickly and new additions might be made to keep it effective. Once the theory of each segment is completed, the students are propelled to apply them in real-time working situations.
The Application : This is the part where students learn how to work efficiently. The theory they have been provided serves as a basis for their actions and they are encouraged to work in teams. Digital marketing is a fundamentally collaborative process. No single person can handle all the aspects of it effectively. So, smart teamwork and developing skills to allocate work to the right people is very important. At IWP, our digital marketing students are told to collaborate and learn from each other. This helps them develop into professionals who can work with others effectively. At the same time, it also enables them to see where they can improve. Thus, our students become job-ready as soon as they graduate.
The Review and Reorientation : Digital marketing is a field that can benefit a lot from revaluation. This is so because no preliminary attempt by any digital marketing professional can truly tap into a new market effectively. As such, there is always room for improvement and narrowing down on particular focus groups within the market itself. If the students learn how to use the tools available to them to understand their digital marketing effectiveness, then they can learn how to refine these. Doing so will let them further optimize their actions and reduce the turnover time for delivering results. So, IWP students are taught how to evaluate their analytics critically. This helps them understand where they went wrong and what they can do better. As a result, they become capable of correcting themselves and becoming better naturally.
So, that was a general overview of the professional working process we help every digital marketing student at IWP develop. Now, Let us tell you in broad terms the most important aspects of the course:
Understanding the Basics : The IWP digital marketing course has been divided such that students get a detailed exposure to all important aspects of the domain such as SEO, SMO, Email marketing etc. This is important because it gives our students all the tools that they are going to need to begin a great career as a digital marketing expert. However, the basis for this is the foundational teaching that we undertake right at the beginning of the course.
On the whole, this part covers all the major aspects of digital marketing. It starts with a thorough introduction to marketing and how this activity performs in the internet age. At the same time, the students are given a detailed overview of the importance of lead generation and how digital marketing tactics like SEO, SMO, PPC etc. can be utilized to meet this aim. Thus, the students get a great idea of what they are going to study in the next segments and how they can apply this knowledge to practical working situations.
Web Functionality Fundamentals : Before any digital marketing student actually gets to studying the specific tools, they have to understand what environment they will be using them in. This requires getting a thorough understanding of the internet and the web. At the same time, students learn about the minute technicalities that are relevant to this area such as domain and server. They are taught about the essentials without which no website can function. As a result, they begin looking at the internet from a technical point of view, which is essential for becoming professionally proficient.
After the students have understood these basics, they are told about the core aspect of digital marketing. They are given an introduction to the most prominent tools and techniques they are going to utilize in order to make their digital marketing efforts effective. Things like increasing pages on websites, understanding the significance of their content, making use of plugins in platforms like WordPress and making custom use of plugins like Yoast, and even which webpage layouts provide the best SEO functions and why.
Advanced Lead Generation : Lead generation has been a part of marketing ever since the beginning. However, in the internet age, it has taken on a whole new form. Nowadays, there are a handful of very effective ways to generate leads and every promising digital marketing student ought to know about this. IWP digital marketing students learn about lead generation from the very basic to the professional levels. They go through multiple aspects of lead generation via digital marketing such as landing pages, lead generation strategy creation, lead funneling etc.
The bulk of the emphasis of this segment of the digital marketing course is on landing pages. Students are taught how to use these to generate leads and further how they can be modified to fit different types of industries. Along the way, they also learn about landing page particulars such as best and most popular methods of creating landing pages, why they work, how to use A/B testing to select the best landing pages etc. This allows our students to sharpen their lead generation skills through practice and dedication.
Search Engine Optimization : SEO has been at the center of the digital marketing industry ever since its inception. The reason for its persistent popularity is that it relies on organic lead generation to make the digital marketing drives effective. This is very important because any company that wants to succeed must let the clients come to them. This not only leads to tremendous brand building but also to enhanced business prospects. Every digital marketing expert must have a detailed understanding of SEO.
IWP digital marketing students are taught about the world of SEO in great detail. The course segment starts with basic things like SERP and keywords and moves on to more advanced things like content optimization, tagging, meta use, link building, bookmarking, on-page SEO, off-page SEO and a host of other things. Students also learn how to use SEO tools to further narrow down their effectiveness and precisely target their relevant market. This helps them gain a thorough understanding of SEO works and what they can do to use it effectively.
Social Media Optimization : Social media is a platform that provides a great opportunity to companies who want to capitalize on their target market without spending too much money. The idea behind SMO is smart work instead of hard work. If you plan your posts well and choose the right channels, then it is possible that you could vastly boost your SMO viability. At the same time, SMO helps in building brand presence and garnering a reputation for personal relations in the market.
IWP students learn to market using various social media platforms such as Facebook, Twitter, and Linkedin. However, this does not mean that they cannot work on others. Rather learning how to use these effectively lets them tap into emergent social media platforms as well. Each platform also has specific criteria liked to it such as edgrank, conversion tracking, power editor etc. These can be really helpful in evaluating SMO effectiveness and recalibrating the process to work better. By doing so, students get the ability to work effectively across major social media channels.
Mobile Web Marketing : The introduction of portable devices like smartphones has changed the way digital marketing is done. Companies that really want to get into the market and dig deep need to hire digital marketing professionals who can work across mobile platforms. So, the digital marketing students at IWP are taught how they can harness the power and potential of mobile web marketing very effectively. The course gives them a great insight into multiple segments such as mobile responsive websites, targeted advertisements through queries, location, using mobile apps for custom services etc. This lets them have a thorough overview of the portable device market as a whole and also grants them the knowledge that can help them work effectively within the domain.
Online Reputation Management : With so much business being done online, every company needs to maintain a good reputation in their relevant industry. Part of this process is accomplished through online reputation management or ORM. This is very important for companies that conduct the majority of their business online and need to retain a positive reputation in the market. Digital marketing students at IWP are taught ORM from the perspective of it being a management tool rather than a promotion tool. This is more effective as it lets them make the most of other promotional drives without overselling the company. Also, management helps in mitigating the effects of dissatisfied customers without negatively impacting the overall brand reputation.
Google Analytics : As the most popular search engine in the world, Google Analytics is very important from a digital marketing perspective. Since it provides the right tools for understanding the effectiveness of digital marketing efforts, the best digital marketers use it to modify their actions to be more effective. IWP digital marketing students learn how to use their analytical tools and also develop their own ability for creating effective digital marketing campaigns. They learn about bounce rates, AdWords, link tagging, traffic monitoring etc. This helps them become proficient in working on the digital marketing spectrum.
IWP is one of the most well-known institutions for professional training in multiple disciplines and domains. Our focus is on making students job-ready and capable of charting great careers. The digital marketing course in Delhi we offer is also based on this idea. Our faculty members use their extensive knowledge and experience to give students all the technical know-how they will need.
At the same time, the practical experience lets them develop their skills through exposure. This is the best way for them to learn how to be proficient professionals with a great career ahead of them. If you would like to be a digital marketing expert, then IWP is the best place for you to learn. Apply for our digital marketing course now and make your professional dreams come true!