Home | Advertising & Marketing
Do you have a flair for presentation and an ability to convince others to buy things? Do you want to earn money by helping companies sell their products and services? Then IWP's Advertising, Marketing, PR and HRM course might be just what you need!
Advertising has been at the center of marketing campaigns of companies since time immemorial. Ever since the dawn of commerce, businesses have used advertising to attract new customers and retain older ones. No marketing campaign would be complete without maximum brand building reinforced with the help of powerful and persuasive advertising.Read More
In the modern world, advertising and marketing have taken on a whole new role. With countless businesses going online and using multiple channels to get the word out about their products and services, the competition has gotten intense. The situation is such that a large chunk of the revenue of most businesses goes into furthering their market capture and brand image amongst target audiences. That is why advertising and marketing have risen to become among the most popular and rewarding career options for women around the world.What are Advertising and Marketing?
In the simplest of terms, advertising refers to the promotion of products or services with an aim to increase sales of the same. This is part of the overall marketing process which is used by every company to increase awareness about its products and services. In today's world, there is hardly any company that does not allocate a considerable amount of money to enhancing its outreach and retaining its client base.
At the same time, the diversification of advertising and marketing mediums has resulted in companies opting for multiple channels through which to reach newer audiences. As a result, careers in advertising and marketing have become very prominent with countless companies dedicated solely to helping businesses enhance their market capture and business outreach.
As an advertising and marketing professional, you can have a great career which not only involves riches but also fame. The best of the best in this field have a knack for selling things in a way that no other business can. To be able to work with them or even rival them, you need to have some exceptional skills which can only be acquired by getting educated from a good institution.What is Public Relations and Human Resource Management?
Along with advertising and marketing, public relations or PR and human resource management or HRM are also integral parts of the working of any organization. What advertising and marketing help build, PR helps in enhancing. In contrast, HRM is dedicated to the management of the internal workforce of a business, which is vital for the overall health and long-term sustainability of any enterprise.
While these courses are often offered separately, their total knowledge is what helps people start great corporate careers. Normally, a student would have to do a lot of study and gain even more years of experience to understand how these different domains overlap and affect each other. Moreover, if you want to rise to the top of the field, then having a thorough knowledge of all these fields becomes very important. As top executives have to oversee multiple aspects of a business, if they have knowledge and working experience in multiple fields, then it makes them even more valuable for the companies they work for.What is the Scope for Professionals in These Domains in India?
Companies in India are growing at a rapid pace. Even more importantly, there are more and more companies being started every single day. Such businesses usually require people who have skills in various fields and require them to work extensively. While there is a lot of effort involved in this, the reward that these professionals get is also something worth noting.
Whether you want to work with emerging enterprises or want to make a career working with the big businesses, having knowledge of these fields can be of immense benefit to you and your career. In the private business sphere, the more knowledge and work experience you have, the greater is going to be your overall value.
Naturally, advertising, marketing, PR and HRM all contribute to the overall growth and development of a company. So, if you want to start your own company, then this will be the perfect pool of learning and skills for you to acquire. Doing this will not only help you cut down costs but also make your company's business process more intensive. At the same time, your business cycles will be shortened and you will also be able to help freshers develop.
In that regard, having a set of inexperienced professionals to work with can be a great thing. Although companies mostly prefer people with ample working experience, the opportunity to work with newbies is also something quite fruitful. If you are able to help them develop into knowledgeable individuals then there will obviously be a lot of loyalty and goodwill that you will get from them. This, in turn, will help you enhance your company reputation and build a great employer image.
However, none of this will be possible unless you get educated from the right institution. So, it is important to understand what any course is going to provide you. Even more important than the theory is the practical working experience because not only is this going to make you more employable but also enhance your ability to negotiate your salary.
Now, let's have a look at what the advertising, marketing, PR and HRM course has to offer to you. This will help you understand how we can help you in starting a great career and also ensure that you have a great chance of success.What Does the Advertising, Marketing, PR and HRM Course at IWP Has to Offer?
This IWP course has been created to help those students who want to forge professional corporate careers to gain the knowledge and skills they need to become successful. The course is intensive and provides comprehensive insight into all parts of these different corporate processes.
At the same time, the course is based on practical learning. This helps our students understand how to implement the knowledge that they have acquired. As a result, IWP Advertising, Marketing, PR and HRM students get job-ready as soon as they graduate. Let's take a detailed look at some of the most important parts of the course:
Advertising Theory and Management : In this segment of the course, students learn the basics of advertising and how they can be applied in multiple situations. Every business wants to promote its products and services uniquely. The trick to successful advertising is to be able to pinpoint the essentials that make any advertising campaign successful. At the same time, it is important to keep the numbers in mind and ensure that the return rate for the investment is sufficient to justify the campaign itself.
IWP students who enroll in this course naturally become adept at identifying and competing with the best advertising strategies in the market. The use of extensive case studies in teaching results in them being able to spot marketing and advertising paragons successfully and even framing alternatives to the same. This ability is of great help in their future careers and if done right, can take them right to the top.
Marketing Management : Basically, marketing management refers to the process of integrating the various kinds of advertising and marketing drives undertaken by a company under one banner. While advertising execs will look at specific advertising efforts, a marketing manager will be tasked to handle the entire gamut of marketing drives. Thus, they will also need to handle the various aspects of the marketing efforts such as pitch, competition, channels, outcomes, outreach, evaluation etc.
At IWP students learn to develop the ability to work in intense environments. They are regularly exposed to various case studies and evaluate their outcomes under the tutelage of our expert educators. This helps them develop the habit of critically approaching every aspect of a marketing drive. At the same time, they are oriented to the documentation and report generation process. Thus, they are not only able to manage these processes efficiently but also create reports for submission to their superiors.
Public Relations : Every company wants to have great relations with its client or customer base. Every business also wants to ensure that they are able to retain their clients and also draw more customers to them by word-of-mouth. While there is no way to directly control this, companies frequently make public relations a key factor in their external brand building efforts. IN this regard PR is a very important factor as this is the client-facing side of the company.
At IWP, our students are taught how to handle client relations expertly. The course begins with the basics of formal communions and orients students with all the necessary know-how and protocols that they are going to use when they start working professionally. Along with the theory, the students also practice their principles and bring them into effect through continuous effort and exposure. These result in them getting habituated to handling communications and relationships, whether internal or external, with deference and ease.
Human Resource Management : No company would be able to function well without the workforce that constitutes it. For any business to thrive, it is absolutely essential for them to be able to manage their workforce effectively. This not only involves hiring and promoting but also includes deployment of human resources and other knowledge assets within the structure of the company. Naturally, HRM execs play a vital role in the overall functioning of the company and ensuring that the company is able to run optimally.
At IWP, our students are taught everything they need to know about HRM from the basics to advanced aspects. Through constant evaluation of case studies, they learn to develop a critical thinking skill that will further help them make suggestions to their superiors. A lot of HRM is based on understanding the psychology of individual and groups. Being able to evaluate how each employee, team, department and management level impacts the company as a whole, our students gain the ability to analyze the formal workings of business from a holistic point of view. At the same time, they understand how to theorize and deploy working cultures and all the specifications that are associated with the same. So, by the time they graduate, they are completely job-ready and find it very easy to get employed in great companies.
Computer Applications : While computer applications is an integral part of the course and are used in every field, it is still important to mention them here. IWP puts a lot of importance on students acquiring hands-on working computer skills to help them better manage and evaluate business processes. Starting from the fundamentals to the most advanced use of the most common type of software like MS Office, our course gives students complete exposure and working experience. This helps them further deploy these skills without any lag. So, when our students start working they are immediately able to integrate into the company and absorb all the working methodologies that the business functions through.
This was a general overview of the advertising, marketing, PR and HRM course at IWP. We have not covered all the segments of the course and you should download our prospectus to know about all the subject we offer. So, now the question becomes whether IWP's advertising, marketing, PR and HRM course is meant for you.
IWP is one of the most renowned and reputed women's education institutions in India. Our marketing, advertising, PR and HRM course is particularly popular because of its multifarious approach and wide applicability. Students who graduate from this course are mostly placed through the institute itself. The few who do not are mostly employed within a short period of time in reputable companies. Since IWP focuses on training students for job-ready approaches, our students are often favored over others. Moreover, the practical approach ensures that students have a great knowledge base which they can build their career on. If you are looking for an institution that provides all-round exposure and experience along with great career building opportunities, then IWP's advertising, marketing, PR and HRM course is just what you need! Contact us today and make your way into the corporate world without worry!
DURATION: 1 Year / 2 Years